Archive for May, 2009

…I’d work at Google.

Today I was browsing through a popular Australian news site, smh.com.au and saw an article referring to Google Australia and it’s work environment. I have to say, if I was to go out and find a “job” it would be there. A Business Review Weekly (BRW) study found that Google was the best place to work in Australia and apart from my own business, I would definitely agree.

Free Food, Picnic tables, Games Room and Free Food (you can tell where my interests lie!) are a few of the things that they offer to employees. My previous corporate job offered data entry tasks as a way to relax and rejuvenate… shows how backward some of the dinosaurs really are!

You can read the full article here. If your a boss, or planning on being one, I’d recommend you start taking some notes!

As you all know I am giving away a copy of Napoleon Hill’s: Think and Grow Rich. If you haven’t yet seen it, just check out the right hand column and subscribe to my email list and I’ll send you a copy, along with some other cool stuff from time to time.

But I thought it’s always easier to watch something than to simply read it so I decided to post this interview for you to watch. Napoleon Hill’s words are truly inspirational no matter how many times you listen to it. If you like what you see grab your copy of the book, it’s an absolute must read. Enjoy!

Criticism – Enjoy it

The first time your criticized you feel bad. You get down on yourself and take that criticism personally. it drives deep into your soul and festers in your mind constantly.

Every business person or pioneer is criticized especially when they allow themselves to stand out and be noticed. It’s inevitable but still it never becomes truly easy to accept until you successful embrace it. How you manage criticism will affect the way you react to it. The one thing you need to understand is that you NEED criticism. If you are in a position to be criticized then you have elevated yourself above to norm and stood out from a crowd.

There is no time where this is most relevant than in today’s environment where Internet rules and people can hide behind aliases and alter-egos benefiting from the anonymity that the Internet provides. You only need to visit Youtube and have a read of the comments to get a thorough understanding of this. Many people are out there simply to put people down as it covers there own insecurities by giving it to others.

Yesterday I sent out a request for reviews for my new ebook and had a very interesting response from a forum member. You can see the full thread here. Usually I give people the benefit of the doubt because constructive criticism is a good thing and I want to hear what people have to say. Never ignore constructive criticism as its the best way forward no matter what field your in. On the other hand some people take things a little bit too far and when I realize someone is wanting to play a semantics, I just lose interest. The conversation moved from healthy banter through to someone simply out there to put you down, no matter what. Interestingly I did a Google search on the person involved because simply I’ve never heard of the guy yet he seemed to think he was a guru of some sort. I won’t say much more but check out my Google search here and needless to say, the results were very interesting. I won’t jump to conclusions but if these searches are anything to go by, frankly based on his conduct, I’m not surprised!

I’m not alone by any means, in fact, I’ve had it pretty good. There are some prominent examples of this all around us. People openly criticize Bill Gates yet fail to point out that he’s given many billions of dollars to charities over the years and also single-handedly turned computer software on its head. But who cares really, he’s put himself out there so why not point the finger? We criticize governments and head of states all the time, yet the same criticism is someone else’s praise. But we don’t care, we point the finger at the guy at the top. Michael Schumacher was always criticized for his racing tactics, not unlike Ayrton Senna. They dominate so lets chop ‘em down.

Why? Because we love to find faults in those people who have stuck their head up and stood tall, its human nature. However if you take a look at the people mentioned above these are all people who have excelled without peer in their respective fields. So whenever I am criticised I can’t help but smile because to attract criticism means that you have done something that is being noticed and that can’t be a bad thing. A side note, that little banter I had on the forum actually drove a whole heap of traffic to my blog and had plenty of people sign up to my newsletter. I couldn’t help but smile.

Next time your criticized for your work stand and feel good about it because everyone who has succeeded has at some point in time been exposed to strong criticism, good and bad. Your task is to embrace it and know that in theory, its one of the greatest forms of complement.

I recommend having a read of Yaro’s article about this as it’s another good insight

Psychological Test

I saw this earlier and I found it quite interesting as well as entertaining. I’ve adapted it for my site by have a go:

Twelve true facts:
1. Your reading my post
2. Now your saying/thinking thats a stupid fact.
4. You didnt notice that i skipped 3.
5. Your checking it now.
6. Your smiling.
7. Your still reading my comment.
8. You know all you have read is true.
10. You didn’t notice that i skipped 9.
11. Your checking it now.
12. You didn’t notice there are only 10 facts

Who says they can’t be mind managed?

You know my thoughts on making things go viral. I think going viral is fantastic but its really not up to you, it’s up to the audience to decide whether they will make it go viral. In essence the concept of viral marketing is a load of rubbish. It’s like me saying I’m in the field of surf waves creation. Doesn’t really work does it?  What I do believe in however, is the ability to facilitate the rapid spreading of great material.

I stumbled across this site a little while ago which I thought I would share with you. It’s called BubblePly.com. It’s a cool free service that allows you to put text and comments on any online video as well as an embedded link. The potential for Internet Marketers and the Video Marketing industry is huge.

So here is the scenario, you grab a video from Youtube, stick a link in it, post it on your blog and submit it to Digg, Reddit or Twitter and if people like the video then they will (hopefully) pass it on or bump it up the social network ratings order. The great thing about this is that this video could have a link to any site you wish as well as a related affiliate product.

Below is an example I just created:

Obviously I’m just having a bit of a laugh but you can see the potential. Say your promoting an Internet marketing technique and you post a “how to” on Youtube. You can then grab the video, work it through BubblePly, then distribute the video to social networks, friends, email lists etc with a link (could be an affiliate link) to your product embedded in it. If these people pass it on and it becomes popular then more and more people will be watching this video containing your own embedded text link ad. It takes very little effort to create and distribute, one thing that fits very well with my minimal input – maximum output principles.

Just a note, I’m not affiliated with BubblePly or anything like that, its a free service that I think is useful so I recommend you check it out. www.bubbleply.com

I was thinking the other day about my business experiences. I then asked myself a question: If I could give a person a single piece of business advice what would it be?  I thought long and hard about this and had a few things come to mind. “Work hard”, “don’t give up”, “stay motivated” and so on. Yet none of these really hit the mark. Of course, this is great advice but it doesn’t really make you think does it? We all know that you need to dig in, work hard and all that other stuff but what’s the catch?

I thought back to my experiences from selling custom designed clothing through to creating a mobile advertising network and one thing really stood out. I have been reluctant to mention this because it’s not exactly the most positive thinking in the world and if anybody knows me, I’m probably one of the most positive guys out there. Yet whenever I thought of this particular aspect it would drum out strong emotions and proved an overwhelming factor and contributor, whether I was running a business or in my earlier years in the corporate cage. That is: don’t think things may go wrong because they will.

What type of advice is that? You might be thinking what an outrageous thing to say and then move on to a more feel good blog about ‘how to set up an Adwords account’ or ‘10 ways to drive instant traffic to your blog’. Feel free, I don’t mind because the day you start doing things on your own you’ll remember what I said and think “that Bakhos guy knew what he was talking about”.

Let me explain a bit more. The top business people in the world understand this theory. Richard Branson is highly regarded as one of the riskiest entrepreneurs around however there is one thing that distinguishes him from the other go getters. Similar to other business people he would look for opportunities by finding a market which has not been given a fair go by current industry players. Then he would deliver great value backed by a profitable revenue model. However it was not until this final step would he make a decision to go through with it. He always made an effort to protect the bottom line. What is the worst case scenario? What if everything failed where will we be? Then if this worst case scenario proved not to be so bad then he would move into the new business venture. It’s this final bottom line aspect I am talking about.

Whenever I was in a position of authority something would go wrong. It could have been while on duty for a $700 million venue when a pregnant lady slips and lands awkwardly. Or maybe reprimanding a public nuisance while his wife falls into a panic seizure within minutes in the same venue? Maybe it might be one of your own company employees approving copyright material when it was yet to be approved by the copyright holder? Then you find out the material has been broadcast live 2 days after the fact then having to work like crazy to sort a potential disaster. Or it could be working on a contract for well over 2 years only to find the other party has decided to hold off for an(other) indefinite period. The reason I won’t mention names is because you would most certainly be familiar with the major groups involved here.

Believe me its scary and nerve racking but the one thing that has saved me has been the ability to understand and embrace the previously mentioned fact. I know that it’s not if something will go wrong, its being prepared for what will go wrong. The other mistake is trying to anticipate what is going to fall through because very rarely is it what you expect it to be. Also if your expecting potential issues in a particular area then sort that out before you commit to anything!

Keep an open mind, look after your bottom line, stay alert and react quickly and assertively to any unexpected challenges that come your way. In business, as in life, good times are easy and this does not attribute to your success. It’s how we deal with unexpected challenges which separates the average from the superstars.

New eBook – May 27 launch!!!

bootstraplogo1

The manifesto is very close to completion and is a bootstrapper’s formidable guide to online marketing and earning a living online.

I have set myself a target for Wednesday 27th May for the release of my eBook. Guess how much I’m selling it for? $297? $197? $97? 47?! $7! How about nothing. $0. I’m not charging a cent for this book at all. I believe the basic principles outlined in this book should be given away so that everyone can learn them and remove any excuse not to try.

I get extremely frustrated when great online markets with valuable information decide to run a course but then charge $497 or $297 a month. This immediately eliminates those who genuinely want to try but can’t because they simply don’t have the money to invest. It doesn’t make sense really does it? You provide a beginners course but then charge corporate rates. By no means am I knocking their product as I think many of these courses are worth many times more than what they actually charge. However it simply does not give everyone a chance to learn not only the basic principles but great marketing techniques as well.

A few things the eBook will contain:

  • How to determine what product to sell
  • Using your blog to full advantage
  • 1 single step to increase affiliates conversions by over 200%
  • Drop shipping guide
  • The mega profitable eBay loophole that 99% of sellers don’t know
  • Loads more.

Once again, all you need to do to get your hands on a copy when it comes out is to sign up to my mailing list. You can do this on the right hand column of this blog (and get your Free copy of Napoleon Hill’s Think and Grow Rich) or using the form below. Hope your excited like I am!

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