Billy Mays – An Unknown Genius

Billy Mays the Unknown Genius. Unknown? What? It’s all relative I guess but the fact remains I had never heard of Billy Mays. This may astound you if your from North America but down here is Aus, tucked all the way in tomorrow, he was a relative unknown.

This changed for me after receiving an email from Rich Schefren. Initially I thought he was upset by the death of Michael Jackson but rather it was of Billy Mays. Billy, as he was a relative unknown here, got me intrigued to find out what type of influence this guy would have to one of the greatest business building minds in the world. When I went to the Rich’s blog post I was taken back by the length of it but when I started reading I simply could not stop.

Billy Mays was the genius I had never heard of. Internet Marketers could learn a priceless amount by simply watching him in action. He had an unbelievable way of interacting with his audience in a way where he would have you dialing the phone and reaching for your credit card after 33 seconds of video. I now have a firm desire to purchase The Awesome Auger, a gardening tool that easily and effortlessly drills through your soil so you can plant and seed like you’ve never done before! I don’t care that I don’t have a garden let alone soil to drill into, I still want the Awesome Auger. It got me thinking ‘imagine I did have soil… how easy would it be to plant a whole load of herbs I’ll never use, like Thyme.’

I think every Internet Marketer or Entrepreneur should read Rich’s post and learn from the genius of Billy Mays. Learn from the psychological and subliminal approach he uses, not just the conscious stuff you notice on face value. Also when you find yourself buying the Awesome Auger remember you are probably not the only person who will never use it.

I guess the last couple of weeks have seen the world lose two geniuses and both times they have only been truly appreciated once they are gone.