Bing Search Engine Marketing and PPC
Posted by WilliamJun 23
Today I decided to take advantage of Bing’s search engine marketing. Bing, Microsoft’s new search engine is picking up steam and growing every day. I thought here is a great opportunity to jump in early with some PPC advertising before the market gets completely saturated.
I signed up (of course wanted to get a nice $50 credit!) paid a small $30 deposit and was excited about getting a new ad running. But wow… what an interface! Absolutely horrendous. just unbelievably tedious, exhausting and frustrating. Bing has used Yahoo’s search marketing with the platform and interface being probably the most frustrating I have ever used (and seen). I have in the past used Yahoo search marketing and I remember it was very complex but I went into this open minded thinking maybe things have changed. Yet the colors are still dull, you don’t know what tab takes you where and to be honest, being on it for too long actually makes me kinda depressed.
I would have thought Microsoft and Bing would have really made something special out of it. Looking at the actual appearance of the Bing search engine itself, its obviously very consumer orientated bringing up warm emotional and fuzzy feelings with cute animals and picturesque landscapes. Then when it comes to the backend, they screw everything up by using antiquated UI outlines (again).
This is the very reason Apple is trumping them at the moment. As an Apple user you are always exposed to sleek, impressive and user friendly functionality no matter what level your at, business or consumer. However when your with Microsoft your left with programs like Frontpage and back-ends like Bing advertising which leave you feeling somewhat gloomy. At the moment Google is search engine’s ‘Apple’ and Microsoft is, well, Microsoft.
my initial test result shows that Bing is as good as Google when displaying relevant search results. Google might be having a tough competitor with Microsofts own search engine.
I definitely think Bing is getting better bit it definitely needs time… Give it maybe 6 months or so and it may be a genuine competitor then
Microsoft Bing would be the closet competitor of Google. but i still use Google because it shows more relevant results on the serp.
i have been evaluating the search results of Microsoft Bing compared to Google and they are comparable. Bing gives almost the same relevant search results just like Google.
i think that Bing is not as good as Google. Google would still index new websites faster than Bing. Microsoft would still need a lot of catching to do with GoogleBot.
I use both Bing and Google search engine and i dont see much difference in their search results. I use google for searching hard to find academic topics and Bing for general search.
I use Bing and Google whenever i want to find something on the internet. I think that both search engines are very good. ~
It is interesting to compare the performance of Bing and Google search but i haven’t seen any difference at all in their performance. ,
my PPC advertising on Google Adwords is really effective in promoting my affiliate links. my Adbrite PPC advertising cost seems to be higher than Adwords.:-: