What happened in October through to November 2009 is unprecedented in terms of internet marketing’s short history. If its not then I don’t really care because personally, I have never seen anything like it.

What happened? Well Google decided to go out and ban thousands upon thousands of adwords accounts, leaving many marketers scratching their heads for a few minutes, followed by the declaration of war again the search engine giant. Reactions ranged from: “well, it was bound to happen”, through to “Why me? I did nothing wrong? Can’t I sell rebill offers people can’t get out of? You F*@#&#”.. and so on.

I am a firm believer in that for every step back, there will be an equal or greater step forward. The problem is that many people chose to just get angry and essentially ‘waited’ for something to happen that would improve their situation. ie… Google changes their mind.. guess what? They are still waiting.

Others saw this as a wake up call or an opportunity. When I saw all the accounts getting banned I realised that I simply can’t reply on Google because in any moment, they could be gone.. and along with it, my traffic. Google’s blanket ban should have opened up the eyes of all the Internet marketers out there and encouraged them to spread their risk and not reply on one body to put food on the table.

The funny thing is that those that were banned are probably better off right now. The ban essentially forced them to look elsewhere and expand their portfolio. Many of those left relying on Google are still worse off and because they were not ‘forced’ to look around, many haven’t. Unfortunately they may only learn their lesson only when Google slams its finger down once again.

Back to that saying about a step back leads to an equal or greater step forward. I wouldn’t take it too literally. That step back doesn’t have to happen to you, but learning from what happens to others can allow you to skip that step and take the steps forward anyway. Why wait?

In this post entrepreneur Boyan S. Benev from Crimson Kaie examines the topic of business ventures and the relationship between planning, passion and success. You can also check out Boyan’s personal Blog where you can find information about his upcoming books and a bit more of a bio of this great young entrepreneur.

Many budding entrepreneurs struggle to start for a simple lack of inspiration. A great deal of time is spent mulling over ideas, discussing sectors and making models. This has been an issue for me in the past – I would fret over a concept for a long time before taking the plunge.

One free day I decided to look back and see which ideas, out of the many attempted, have been successful. It didn’t take very long to reach two conclusions: 1, there was a very clear, and seemingly inexplicable, relationship between planning and success & 2, the successful enterprises were all niches/markets/products which I personally enjoyed.

Now, the relationship between planning and success was inexplicable because it was inverse: from diamond brokerage to art dealing, the successful projects were ones which I dove into with very little planning.

At this point I would imagine other business writers to frown deeply but I did manage to justify this quite quickly.

I don’t know about those reading this but when an idea comes for a business it is seldom in an industry which I am intricately familiar with at the outset. I may have only scant knowledge of a business sector but still believe that the idea is a solid one with good potential. The courses of action from this point are to either do meticulous research on the sector and come up with ‘solid’ plans or to simply jump in at the deep end and learn along the way.

The reason why I believe the latter approach is over-whelming successful for me over the former is because the real world is not the most black and white of places. Written material, strategies, reviews etc. present a simplified version of the world covering only those concepts essential to the topic being presented. It is important this is done because otherwise every article in a magazine or newspaper would be the size of an encyclopaedia BUT it is not a true reflection on the real world.

An idea can sound great on paper but have very limited application in real life. I’m sure we all know the cliché about ‘the school of life’ but I find is so true for business. We are bound to make mistakes and stumble along the way but the sooner we expose ourselves to that risk of failure, the sooner we start learning and bettering our ideas.

This isn’t a suggestion to skip all the ground work but, from personal experience, I have found that when this is kept to a minimum the exercise is far more dynamic and self-correcting.

The caveat I would put here is that all projects I have attempted have been carefully budgeted so I a total loss of the resources allocated to them wouldn’t hurt. Many people go into business risking a great deal: money they cannot really afford to risk in this way. In such cases research is important to assure the individual they have considered as many factors as possible.

I think my point does largely stand for to those looking at internet business opportunities, often these start from an idea to generate a small side income which can then grow. In these cases I really believe practise makes perfect. There are so many nuances with e-business that it is almost impossible to get a feel for it unless you give it a try. The most important thing is to know from the outset how much you are prepared to invest.. or lose, in the venture.

The second point comes out of the above. The most successful ideas I have realised have been ones which I was passionate about. To give an example; I’m a big art fan. I love art in all of its forms and wouldn’t restrict my interest to one particular style. Whenever I have the opportunity I seek out and buy paintings, largely by emerging artists.

At the same time I meet many people in the daily course of my work. Through initially casual conversations I discovered that people took a great interest to the works I had and were eager to occasionally buy them from me. As I realised there was an opportunity here, I started to collect more pieces with the idea of selling them. Now I represent a few emerging artists from around the world and regularly manage to secure commissions for their work. This ‘enterprise’ grew out of something very pleasurable which has never felt like work.

To compliment it I established Crimson Kaie (www.crimsonkaie.com) as showcase to let the world know about talented artists in all sorts of media and styles. The site has taken off fantastically and it has been such a pleasure to run. As a result I know many of the featured artists have had increased interest in their work and more traffic to their sites.

Again, this project has been a pure pleasure to establish and manage. It came out of a hobby and so has not felt like work even though I have put a good deal of effort and energy into it. Now I see the potential to expand the concept further and if the interest continues to hold I have a couple of ideas up my sleeve for its development.

Everything started spontaneously with no preplanning and little knowledge of the industry. The growth was natural and guided by my interest in the subject rather than financial goals. There has been some financial benefit but it has come by the way – a bonus, in a way.

I’ve always believed that entrepreneurship should be fun – the individual should enjoy what they do. Otherwise they might as well stick with the security of a traditional job.

I now apply these two approaches: skeletal planning and the ‘fun’ factor in every new venture I consider because I have seen, first hand, the benefits of this approach.

As you all know I am giving away a copy of Napoleon Hill’s: Think and Grow Rich. If you haven’t yet seen it, just check out the right hand column and subscribe to my email list and I’ll send you a copy, along with some other cool stuff from time to time.

But I thought it’s always easier to watch something than to simply read it so I decided to post this interview for you to watch. Napoleon Hill’s words are truly inspirational no matter how many times you listen to it. If you like what you see grab your copy of the book, it’s an absolute must read. Enjoy!

The first time your criticized you feel bad. You get down on yourself and take that criticism personally. it drives deep into your soul and festers in your mind constantly.

Every business person or pioneer is criticized especially when they allow themselves to stand out and be noticed. It’s inevitable but still it never becomes truly easy to accept until you successful embrace it. How you manage criticism will affect the way you react to it. The one thing you need to understand is that you NEED criticism. If you are in a position to be criticized then you have elevated yourself above to norm and stood out from a crowd.

There is no time where this is most relevant than in today’s environment where Internet rules and people can hide behind aliases and alter-egos benefiting from the anonymity that the Internet provides. You only need to visit Youtube and have a read of the comments to get a thorough understanding of this. Many people are out there simply to put people down as it covers there own insecurities by giving it to others.

Yesterday I sent out a request for reviews for my new ebook and had a very interesting response from a forum member. You can see the full thread here. Usually I give people the benefit of the doubt because constructive criticism is a good thing and I want to hear what people have to say. Never ignore constructive criticism as its the best way forward no matter what field your in. On the other hand some people take things a little bit too far and when I realize someone is wanting to play a semantics, I just lose interest. The conversation moved from healthy banter through to someone simply out there to put you down, no matter what. Interestingly I did a Google search on the person involved because simply I’ve never heard of the guy yet he seemed to think he was a guru of some sort. I won’t say much more but check out my Google search here and needless to say, the results were very interesting. I won’t jump to conclusions but if these searches are anything to go by, frankly based on his conduct, I’m not surprised!

I’m not alone by any means, in fact, I’ve had it pretty good. There are some prominent examples of this all around us. People openly criticize Bill Gates yet fail to point out that he’s given many billions of dollars to charities over the years and also single-handedly turned computer software on its head. But who cares really, he’s put himself out there so why not point the finger? We criticize governments and head of states all the time, yet the same criticism is someone else’s praise. But we don’t care, we point the finger at the guy at the top. Michael Schumacher was always criticized for his racing tactics, not unlike Ayrton Senna. They dominate so lets chop ‘em down.

Why? Because we love to find faults in those people who have stuck their head up and stood tall, its human nature. However if you take a look at the people mentioned above these are all people who have excelled without peer in their respective fields. So whenever I am criticised I can’t help but smile because to attract criticism means that you have done something that is being noticed and that can’t be a bad thing. A side note, that little banter I had on the forum actually drove a whole heap of traffic to my blog and had plenty of people sign up to my newsletter. I couldn’t help but smile.

Next time your criticized for your work stand and feel good about it because everyone who has succeeded has at some point in time been exposed to strong criticism, good and bad. Your task is to embrace it and know that in theory, its one of the greatest forms of complement.

I recommend having a read of Yaro’s article about this as it’s another good insight

I was thinking the other day about my business experiences. I then asked myself a question: If I could give a person a single piece of business advice what would it be?  I thought long and hard about this and had a few things come to mind. “Work hard”, “don’t give up”, “stay motivated” and so on. Yet none of these really hit the mark. Of course, this is great advice but it doesn’t really make you think does it? We all know that you need to dig in, work hard and all that other stuff but what’s the catch?

I thought back to my experiences from selling custom designed clothing through to creating a mobile advertising network and one thing really stood out. I have been reluctant to mention this because it’s not exactly the most positive thinking in the world and if anybody knows me, I’m probably one of the most positive guys out there. Yet whenever I thought of this particular aspect it would drum out strong emotions and proved an overwhelming factor and contributor, whether I was running a business or in my earlier years in the corporate cage. That is: don’t think things may go wrong because they will.

What type of advice is that? You might be thinking what an outrageous thing to say and then move on to a more feel good blog about ‘how to set up an Adwords account’ or ‘10 ways to drive instant traffic to your blog’. Feel free, I don’t mind because the day you start doing things on your own you’ll remember what I said and think “that Bakhos guy knew what he was talking about”.

Let me explain a bit more. The top business people in the world understand this theory. Richard Branson is highly regarded as one of the riskiest entrepreneurs around however there is one thing that distinguishes him from the other go getters. Similar to other business people he would look for opportunities by finding a market which has not been given a fair go by current industry players. Then he would deliver great value backed by a profitable revenue model. However it was not until this final step would he make a decision to go through with it. He always made an effort to protect the bottom line. What is the worst case scenario? What if everything failed where will we be? Then if this worst case scenario proved not to be so bad then he would move into the new business venture. It’s this final bottom line aspect I am talking about.

Whenever I was in a position of authority something would go wrong. It could have been while on duty for a $700 million venue when a pregnant lady slips and lands awkwardly. Or maybe reprimanding a public nuisance while his wife falls into a panic seizure within minutes in the same venue? Maybe it might be one of your own company employees approving copyright material when it was yet to be approved by the copyright holder? Then you find out the material has been broadcast live 2 days after the fact then having to work like crazy to sort a potential disaster. Or it could be working on a contract for well over 2 years only to find the other party has decided to hold off for an(other) indefinite period. The reason I won’t mention names is because you would most certainly be familiar with the major groups involved here.

Believe me its scary and nerve racking but the one thing that has saved me has been the ability to understand and embrace the previously mentioned fact. I know that it’s not if something will go wrong, its being prepared for what will go wrong. The other mistake is trying to anticipate what is going to fall through because very rarely is it what you expect it to be. Also if your expecting potential issues in a particular area then sort that out before you commit to anything!

Keep an open mind, look after your bottom line, stay alert and react quickly and assertively to any unexpected challenges that come your way. In business, as in life, good times are easy and this does not attribute to your success. It’s how we deal with unexpected challenges which separates the average from the superstars.

Image - Lets Know About.com

A lot has been talked about the current global economic crisis. Your only ever hearing about the doom and gloom and the media has done it’s best to scare the hell out of us. It’s our fault really. We are the ones who tune in to hear about which company has just collapsed, who’s going next and who might just make it through. We are the ones watching their global economic crises specials and expressing our feelings in news forums. If you want to blame the media for hyping it up then you should also blame yourself for talking about it. We are giving them ammunition because they know that deep inside your loving it. If you haven’t already read it, I have written a whole post about this a little while back which I recommend you read, just to get your head around why I’m saying this. Click here to read that post.

History tells us that times like these are usually superseded by times of great opportunity and prosperity. I’m specifically referring to the emergence from the great depression in the 30’s. Don’t worry I’m not going to do another history lesson here but rather a little bit of explaining.

The Great Depression was the major depression in the 20th century and occurred in the 20’s – early 30’s. Its a time of hyperinflation and soup kitchens.   It cannot be compared to what we are experiencing now because back then, the level of globalization was no where near where it is today. Of course at the time the US economy downturn did effect other countries around the world but it was more distinguishable in isolation.

However the similarities we can take out of it is the fact that the level of opportunity that exists in now in abundance. It introduced the world to new concepts and new thoeries on wealth generation as well as allowed those with great value added ideas to make them a reality and in turn become super successful.

Today the world is a place of uncertainty and personally I think its an extremely exciting time to be alive. This is amazing. This is a time where all the corporate giants offering terrible value buckle up to either improve their offering, or die. i can’t be the only one noticing the great deals going around today. This is a time where business opportunities are in abundance because not only are new niches being created but infiltrated niches are being abandoned creating many gaps just waiting to be filled. This is an era where people will have time to think and ponder about how to create even greater value. This is a time where we will see the emergence of the new world order of business, where people who have been cooped up in an office will finally be removed (by force) from their comfort zone and told to think. Its these thoughts in times of crisis which will no doubt become the most valuable.

I have asked this question before but I will ask again: how will you deal and emerge from this? Have you lost your job or suddenly have a lot more free time through the general decrease in world demand? Will you go back to your comfort zone or will you take advantage of this time to create value and be part of this new world order?

(Image www.wtnphotos.com)

What an odd heading. What has your (and my) success got anything to do with women’s Tennis?

I’ll start by listing the top female players in the world using the WTP tour rankings . This was done at the time of writing so if it changes by the time you read it don’t worry… I’m strongly convinced that my point will still stay valid! Well for the next 5-10 yrs anyway.

Top 10 – Women

1. Dinara Safina (RUS)
2. Serena Williams (USA)
3. Elena Dementieva (RUS)
4. Jelena Jankovic (SRB)
5. Venus Williams (USA)
6. Vera Zvonareva (RUS)
7. Ana Ivanovic (SRB)
8. Victoria Azarenka (BLR)
9. Svetlana Kuznetsova (RSA)
10. Nadia Petrova (RUS)

I know your thinking, where am I going with this? Your looking at the similarities and considering whether your name should end in an “a” or that you need to be from Russia or the Balkans in order to become successful. You could try that but there’s a little more to it.

Let me give you a brief run down of the dominant nations here, namely those countries that form part of the former Republic of Yugoslavia as well as Russia. I can see you just sitting there thinking I’ve gone mad with nostalgic school history delirium. Maybe I have a bit but bare with me, just give me 3-4 minutes of your time, it will make sense shortly.

I’ll be going through a very brief time-line after WWII. I’m doing this because that will give us a bit of a background of the Baby Boomers, ie the generation that belongs to the parents’ of these top players. Please note I’m using the great resource of Wikipedia and Infoplease.com for the first example. I’m not that gifted to be able to remember these facts my own!! By no means have I covered everything but there is a chance, and probably have, the facts a little bit mixed up but that’s not my point here. I will get to this a bit later.

Courtesy www.yale.edu

Countries that form the former Republic of Yugoslavia:

• On January 31, 1946, the new constitution of Federal People’s Republic of Yugoslavia was formed
  
• The country distanced itself from the Soviets in 1948 and started to build its own way to socialism under the strong political leadership of Josip Broz Tito.
• After Tito’s death on 4 May 1980, ethnic tensions grew in Yugoslavia, especially in Kosovo between ethnic Albanians and Serbs.
• 1991 Slovenia and Croatia each declare independence. Because 12% of Croatia’s population is Serbian, Yugoslavia fights hard against its secession for the next four years. As Croatia moves towards independence, it evicts most of its Serbian population.
• 1992 Ethnic tensions strain to the breaking point, and Bosnia erupts into war. Thousands die and more than a million are displaced. By the time a tenuous peace is achieved in 1995, the country has been partitioned into three areas, with each region governed by one of the three ethnic groups.
• 1996 In the southern Yugoslavian province of Kosovo, the militant Kosovo Liberation Army (KLA) begins attacking Serbian policeman.
• 1998 Milosevic sends troops to Kosovo to quash unrest in the province. A guerrilla war breaks out.
• 1999 After peace talks fail, NATO carries through on its threat to launch airstrikes on Serbian targets.
• 2000 A popular uprising begins. A general strike is called and one million people flood Belgrade. Mobs attack Parliament building, security forces join them or retreat. Milosevic support crumbles, he steps down. Kostunica takes office. U.S., European Union begin to lift economic sanctions
• 2001 Milosevic is arrested by Yugoslavian authorities and charged with corruption and abuse of power.

Let me guess I’ve gone mad now haven’t I? Once again just bare with me a little. Now lets briefly (very briefly) go over Russia. Again I’m looking at post WWII Russia for the same reasons mentioned earlier. Sources used here are Wikipedia and a great Yahoo answer I found which summed it up nicely.

Courtesy www.yvonnefoong.com

• Soviet Union emerged from World War II considerably stronger than it had been before the war. Despite huge losses to its Red Army it extended its control over most of Eastern Europe known as the ‘Iron Curtain’ which separated the ‘Free Peoples’ of Western Europe from the Communist East. (The curtain was made tangible by the ‘Berlin Wall’, which bisected that city after 1961.)
• Despite its power, life in the country continued to suffer. Industrial production was once again concentrated on heavy industry, agricultural failures produced widespread famine, political freedoms were restricted even further, and another huge wave of purges was carried out.
• The Russian leaders also killed an unprecedented number of political prisoners, mainly by shipping them to Siberia or the far north (the ‘gulags’), where they either worked themselves to death or froze.
• In 1989, Russian control of Eastern Europe collapsed, and the Berlin Wall was torn down.

Ok so hopefully you have stuck around to read what I have to say and why I bothered to write a brief history of these nations. What in the world its got to do with womens Tennis and business success?

No one can read through these histories lightly. Many of the incidents that occured are shocking and disturbing. Citizens were subject to the most terrifying conditions where their main goal was to survive until the next day. People who have been subjected to these times of war and hardship have witnessed things people like me, living in the comfort of Australia, don’t dare imagine. These are people of a different mindset and a completely different level of drive and determination. Their drive is one motivated by survival.

As we can see, eight out of the top 10 women tennis players in the world are from these regions. That’s 80%. These are people who’s family history is of an extremely overwhelming background. Their parents were most likely subject to unimaginable hardships and the drive to be successful is paramount. For many of these families, the mentality was that being successful, meant survival. Their drive to succeed was fueled by the prospect of a better life.

You often hear stories of these tennis players starting at an extremely young age, being sent off to Florida alone at the age of 12 in order to make it in professional Tennis. These stories are fueled with over zealous and demanding parents expecting nothing less that success from their children. Why? Because to them, after what they have endured, that success is a matter of survival. Sure, currently the situation in the nations at hand are not what they once were, but the survival mentality and the drive to succeed does not subside.

So to me its not surprising to see a burst of talented Russians, Serbians and Croatians making headlines in the world of professional tennis. The age they enter the sport is rather fitting if you look at what their family and most likely their parents endured.

What I’m trying to get at here is that we can look towards these players for inspiration. Inspiration when it comes to drive and motivation. For us, if we fail we pick ourselves up and try something new. Not all of us have this type of drive and our privileged and cushy lifestyles make it difficult to possess such a level of determination. This is not a bad thing as we take comfort for granted which should not be frowned upon, but understood. If we do fail, its actually not that bad as you can simply pick yourself up and move on or try again.

But I’m going finish this here. I’m not going to conclude my argument or my thoughts, I’ll let you do that. However I will pose this question: how different would your approach to life and success be if failure was truly not an option?