Every online marketer knows that building a list is the one of the most effective ways to build a potentially profitable following. The same marketer also knows that those who have already bought from them are most likely to buy from them again. We see this all the time so would you like fries with that?
So how do you combine these two well known theories and turn them into one powerful marketing and sales technique? One and a half words – eBay.
There is a strange divide between people who swear by the monster marketplace and others who shun it like an Italian motorcar. I’m a bit of both, I love Ferrari’s but I drive an Alfa. What I’m trying to get at is that you may not be experiencing the full potential of the available resource but that doesn’t mean that it does not exist.
When I first started selling on eBay I did the normal thing. I sold something, sent out a great product, got good feedback and then moved on to the next customer. I would comfortably say that the majority of the sellers do this because that’s the way you do things right? Not quite.
Lets dissect things a little more. eBay is a massive marketplace full of millions of buyers ready and willing to buy stuff. Ready and willing to buy stuff. Those are some really powerful words right there. If you put a product up for sale on eBay you are exposing it to a market that is there not just surfing for fun, but are genuine buyers. That’s the first thing to take note of but it’s nothing that we don’t know already and many hundreds of ambitious entrepreneurs have used this fact to make thousands and thousands of sales.
Secondly when people buy a product from you on eBay you are required to communicate via email to finalize the sale. Now I’m guessing that little light bulb is flashing inside your head thinking you know where I’m heading with this. Your also thinking how could you possibly have not thought of this? Well looking at eBay’s terms and conditions there is good reason why you haven’t already thought of it or dismissed it entirely:
- Using member contact information obtained from eBay or using any eBay system to offer to sell any listed item outside of eBay
- Canceling a listing to sell to a buyer who became aware of the item through eBay.
- Ending a listing early to sell the item at a higher price to the winning bidder
- Offering to sell an item to a bidder in a Reserve Not Met listing without going through Second Chance Offer
- Offering to sell duplicate or additional merchandise to under-bidders without going through Second Chance Offer
- Sending unsolicited (without prior permission) commercial email offers to bidders for the same or similar products that they have bid on in the past
We need to read between the lines here a bit. If you run through the text in more detail you will notice that eBay makes a specific point of mentioning that sellers are not to use details obtained within eBay to sell any listed items outside of eBay.
So you can’t go and use the details you gather from eBay to sell the listed product outside of eBay but this is also the loophole: it doesnt actually say you can’t use this information to sell non-listed or alternative products outside of eBay.
As an eBay seller, once an item is sold, what you now have are the details of people who have already bought from you in a buyers environment. That’s the marketers dream right there and the potential is enormous.
Some brief action points to consider after a sale:
- Send your buyers a digital thank you note (as well as a physical one when you send out your product)
- Offer them a great bonus gift if they sign-up to your mailing list for great offers.
- Once they sign up send through the bonus
- Over the next 7 or so days build a healthy relationship giving away excellent products and information.
- Sell to them again.
- Then again.
Go the normal way and you’ll come out ok. Think outside the square and do that little extra and you’ll get your Ferrari.