Online Marketing – difference between good and bad.
Posted by WilliamJun 9
I am absolutely astounded at the difference between the really good online marketers and the not so good ones. What I’m astounded at is that the difference is not as obvious as you may expect. You’d think some have flashy videos, great graphics and unique designs but it just doesn’t work like that.
I’ve been checking out some of the best online marketers and trying to figure out what makes them so successful. I have even gone to the extent of screen capturing their sales pages to try and understand what it is. It’s hard to compare my own because I become subjective so I feel it’s best to use others and take a completely objective point of view. The truth is in the detail and the delivery. It’s not much really and can range from a better fonts, bolder boarders, use of keywords and their uncanny ability to make you like them. This is probably one of the biggest marketing factors that most people are yet to fully understand and that is that the real good internet marketers are hard to hate although you think you should. What do you think about the Virgin brand? I don’t know too many people that hate it because the brand is just so likable.. now what makes the Internet Marketing industry any different?
Then on the other end of the scale you’ve got the guys who have scam written all over them and the sad thing is, these are probably legitimate online marketers. However because they used a few over-zealous words, a dodgy squeeze page and maybe a few too many bells and whistles they are dismissed and placed in the Internet Marketers dregs pile. Think of any telco and compared it to Vodafone. They might both offer great product but for me personally, I struggle to hate Vodafone because of how to hold and promote their brand.
It’s sad really, a few choice words and a different colour can be the difference between being successful in this industry and being an ‘also tried’. My advice, and I can’t believe I’m saying this… find the good guys, observe, analyse and implement for a solid foundation. Only then may people tolerate your re-invention of the wheel and if not, you’ve still got a fat pocket to survive off until your next charge but remember wash up before you go out again.
I think that the secret of success in the online marketing varies. Determined on the nature of your own websites, the best approach might differed from some other kinds of individual blogs.
In order to lead your own online marketing into success, it’s necessary to check the marketing approaches of different kinds of websites and try to follow the pattern of the websites with similar nature to yours.
Spot on comment. Every industry varies and finding the right approach per industry is important.
However.. something to think about.. what has always worked for marketers is a “change is status quo”.. so something completely different to generate interest. A couple years back it was marketers using video to promote which people are now starting to get used to, especially in the online marketing industry.
But for other industries where alternative mediums and approaches are yet to be implemented, they offer great opportunities for those who want to take advantage of this phenomenon and look to introduce the “new video”. Obviously it won’t work for all industries but if it does then you’ll be a winner.
I dunno.. just something to think about for all of us I think.
You hit the nail on the head when you said that all the good marketers have the “uncanny ability to make you like them”.
One of the most important factors that I’ve observed is that all the best marketers have a Position, i.e. they are known for something. E.g. Rich Schefren for as a business coach, Frank Kern for being a laid-back surfer dude, Jeff Walker for his product launch formula.
A position is what I strongly feel we all should have to stand out in the market.
I would think that it was their grand plan all along.. (mass control anybody?!) and they have played their role brilliantly.
I guess it’s up to all other marketers as to who they want to be and play their part accordingly.