Starting up a business – Step 4: Take Action (Completion)

Celltube.mobi screenshot

Ok I need to be completely honest here. It’s been a while since I updated my last step by step business post and that’s not because it hasn’t been done. The fact is that the programming was done on time and on budget which is fantastic however I have been so busy working on my Ebook that I haven’t had a chance to update you guys.

However behind the scenes I have still made an effort to get something up and running. I decided on a name as well! Even though I am located in Australia I decided to use a name that would appeal to the US market predominantly as well as something relevant for the large, and mobile savvy European and Asian markets. The name needed to be catchy and very easy to remember yet be quickly recognized as a mobile site.

The name I decided on was Celltube.mobi. Looking at the name immediately you know the type of service you could expect so there is no fiddling about by the user, trying to figure out what this site does. I also wanted something easy to remember which I believe I have achieved in selecting this domain.

With all the other fiddlies done (domain, hosting) along with a simple logo I conjured up myself the site went live almost immediately. I was able to drive traffic using only a few dollars in Google mobile advertising as well as my mobile gaming network, Thumb Doctor Games.

The site has been live for about 4 days and already receives recurring traffic and about 110-140 unique users a day. Unfortunately due to my other committments I have been unable to implement many of the earlier features mentioned. At the moment I am monetizing the site through Admob mobile ads as well as Google Adsense mobile which although is not ideal but will work well while I work on building traffic.

My aim will be to develop a loyal following over the next few months. After a steady community has developed, I will look at charging a small monthly service fee to download the videos. Currently this simply wouldnt work as the pain for a user to switch is simply not high enough. Only until they have developed a bond with the site and it’s service will it be effective to charge for the value offering.

But I think for $72 plus hosting and a domain this has turned out quite well. It’s unfortunate that the timing on my end hasn’t been ideal due to the development of my ebook and associated products. On the same note the service is completely automated and does not require me to edit or add any content so its simply a matter of optimising the site for traffic and working on the revenue model. Plus it’s already making me a bit of cash on the side, nothing to brag about yet, but its just a nice little passive income stream that cost me a tiny $72 to set up.

To check out the previous steps click here